The Ruler and a Blindfold
‘Bristol cars were often referred to as the ‘Gentleman’s Express.’
Jason Wharton, Chairman and CEO of Bristol Cars, has launched Vision 8.0, a bold strategy to re-establish the brand as a luxury coachbuilder in time for its 80th anniversary in 2026.
1945 Bristol Cars was founded, earning renown for handcrafted luxury vehicles.
In 2020, the company faced liquidation after financial difficulties.
In 2021, Jason Wharton acquired the brand’s assets, vowing to restore its legacy.
The launch of the Bristol 411 EV, a remastered electric version of the classic 411, in 2023 marked the brand’s transition to electric powertrains.
It set an annual sales target of£10 million.
2024 construction begins on a new London showroom and Bristol factory to support production.
Jason Wharton reiterates plans for hybrid, electric, and combustion-powered models, blending heritage with modern engineering.
In 2025, the Introduction of the all-new Bristol Buccaneer, expanding the model range, is planned.
In 2026, the launch of the Bristol Speedster will coincide with the marque’s 80th anniversary.
With the financial goal of annual sales, it increased to £80 million.
In 2030, new Pullman and additional models were released to solidify the brand’s lineup.
The original 411 and Fighter models inspire the styling, maintaining handcrafted curves and aeronautical influences.
Regarding powertrains, a collaboration with BMW for advanced hybrid and electric systems aligns with modern sustainability goals.
The interiors will feature premium wood and leather, honouring British coachbuilding traditions.
Bristol Cars’ Vision 8.0 blends its rich heritage with cutting-edge innovation.
Enthusiasts can expect a new era of bespoke luxury vehicles, bringing the brand into the future while staying true to its roots.
‘The unique styling of Bristol cars, particularly models like the 412, led some to jest that they were ‘designed with a ruler and a blindfold.’
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