No Smoke without a Designer Label
In 2025, LVMH, the French luxury conglomerate, will begin a 10-year global sponsorship deal with Formula 1, replacing Rolex.
Rolex has held the sponsorship since 2013.
LVMH brands such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play prominent roles in this collaboration, blending luxury with the motorsport world.
Interestingly, the deal aligns with Formula 1’s 75th anniversary, enhancing the sport’s profile core values of craftsmanship and excellence.
TAG Heuer is connected to F1 through Red Bull Racing and the Monaco Grand Prix.
Greater details about LVMH’s involvement, including brand activations and event integrations, will be revealed nearer the 2025 season.
Formula 1 provides LVMH access to a new global audience, allowing the luxury brand to tap into diverse markets and bolster its international presence.
Formula 1 and LVMH share innovation, excellence, and prestige values, making this partnership a natural fit.
Will LVMH’s champagne brands, such as Moët & Chandon, replace Ferrari Trento as Formula 1’s official champagne?
LVMH’s involvement will likely expand into luxury hospitality and limited-edition products for F1 fans and high-end clientele.
As Formula 1 continues to grow and attract new audiences, LVMH’s luxury appeal from associating with a cutting-edge, globally popular platform.
In short, LVMH’s partnership with Formula 1 brings together two global brands to enhance luxury and motorsport.
‘With LVMH in F1, even the tyre smoke will have a designer label!’
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