Luxury meets Lithium
‘Jaguars will no longer growl; they will purr quietly while sipping electricity.’
A bold new era for Jaguar unfolds with its upcoming all-electric four-door GT, which will be officially revealed on 2 December.
In 2022, Jaguar announced its EV revolution under the ‘Reimagine’ strategy:
Jaguar’s most powerful new car will be the £100k+ electric GT, which claims 430 miles of range.
A ‘Copy of Nothing’ echoes founder Sir William Lyons’ ethos.
Prototypes have already been logging thousands of miles on British roads.
December 2023, the Jaguar Design Vision Concept debuted at Miami Art Week.
The concept will define Jaguar’s new design language as ‘Exuberant Modernism.’
Early glimpses showcase sharp lines, coupe-inspired proportions, and innovative features like a grille-less EV front.
There is a notable lack of traditional Jaguar curves.
Critics derided the campaign as ‘woke’ for abandoning cherished Jaguar traditions, including the ‘Growler’ badge.
Jaguar’s management has stood firm, emphasising the need to differentiate the brand in a crowded luxury EV market.
The viral backlash prompted Managing Director Rawdon Glover to defend the brand against ‘vile hatred and intolerance.’
The design has described the rebrand as a ‘radical reinvention,’ appealing to a modern audience.
The motoring press questioned Jaguar management, asking whether Jaguar has the product innovation and customer experience to match its bold promises.
The four-door GT will launch in 2025, priced around £130,000, manufactured in Solihull.
Jaguar’s transition to a fully electric luxury brand by 2026 hinges on this launch.
Recognising the high stakes for recapturing its heritage while pushing boundaries.
Jaguar’s electrified reinvention is a gamble: a daring design philosophy, a polarising rebrand, and sky-high expectations.
The 2 December unveiling will set the stage for the brand’s future, either as a trailblazer or a misstep in its storied history.
‘The Cat got your Charger?’
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